Holiday 2024 Insights: The Continued Relevance of Brick-and-Mortar Retail
Holiday 2024 Insights: The Continued Relevance of Brick-and-Mortar Retail
Despite predictions of their decline, 2024 holiday data indicates brick-and-mortar stores are proving they’re here to stay. But why exactly are some physical spaces still thriving? Here are three reasons why shoppers continue to embrace in-person shopping experiences.
(Note: While omnichannel strategies and adapting to consumer behavior trends are essential for long-term success, those topics deserve a post of their own.)
Reason 1: Lower Return Rates
Saleforce reports the rate of online returns is up 28% from past holiday seasons, resulting in $122 billion globally from last year.
Why this matters:
Online shopping encourages consumers to buy multiple sizes of the same products or participate in “try-on hauls”, which increases the returns decreasing your profit margin. Brick and Mortar locations allow shoppers to see, touch and compare products in person, significantly lowering the likelihood of returns.
Reason 2: Enjoyable Experience
A study by Ryder System Inc. found that 61% of consumers shop in-store simply because they enjoy the experience.
Why this matters:
Shopper value the ability to try-on items as well as the instant gratification of immediately leaving with their purchase. Physical stores also encourage impulse purchases and quicker decision-making, making them a win-win for both consumers and retailers.
Reason 3: Brand Connection
According to FitSmall Business, 6 in 10 shoppers are going to physical stores for new experiences and community.
Why this Matters:
Shoppers want more than a transaction— they are looking for a meaningful connection and brand aligning with their values. Retailers that host workshops, community events, or provide additional perks like coffee bars create personalized experiences that encourage deeper connections and increase brand loyalty.
Conclusion: Brick-and-Mortar Stores Are Evolving, Not Disappearing
Brick and Mortar stores provide an experience that online shopping cannot replicate. Lower return rates, the joy of in-store shopping, and the growing desire for community all highlight the unique value these spaces provide. Retailers that adapt to these trends by reimagining their physical spaces and integrating them into omnichannel strategies will thrive in the years to come.
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Your window is your storefront’s first impression and in a busy marketplace, it needs to stand out. I create thoughtful, on-brand window displays that communicate who you are, what you sell, and why someone should step inside. From compelling product arrangements to purposeful signage that supports your story, every element is designed to draw attention, spark curiosity, and turn passersby into paying customers. Whether you need something seasonal, narrative-driven, or simply eye-catching, I’ll help you create a window that works as hard as you do.
Window Display Design
Vacant Storefront Activation
- Window design for businesses with 3+ locations, including materials and setup guidance.
- Four to six curated window updates per year to keep displays fresh and engaging.
- Temporary design installations that transform empty spaces into eye-catching displays.
- Custom window design and installation for individual businesses.
- Installations for interior displays or seasonal setups that refresh your space.
- Impactful pop-up design or brand experiences that capture attention and drive engagement.
- Custom plans to set up or revamp your store for better flow and product placement.
- Evaluate your sales floor and find ways to boost customer engagement and sales.
Store Planning +
Pre-Opening Strategy
Opening a new store is exciting, but without intentional planning, it can quickly become overwhelming or inefficient. I help you set the foundation for a shop that’s not only beautiful, but functional and profitable from day one. Through strategic fixture placement, inventory mapping, and traffic flow design, I ensure your space is set up to encourage browsing, increase dwell time, and boost sales. Whether you’re starting from a blank slate or refining an existing plan, I’ll guide you through smart, sales-driven decisions that save you time, money, and second-guessing.
Visual Merchandising
Visual merchandising goes beyond good looks—it’s about creating a store environment that guides customers, showcases your products, and drives sales. I offer hands-on support and expert guidance through three core services:
Visual Merchandising Audit
Seasonal In-Store Updates
Strategy & Staff Training
You’ve got the lighting, fixtures, and store design, but if your displays still fall flat, the right props can make all the difference. I’ll assess your current visual setup, including existing props, mannequins, tables, and shelving, and recommend (or source) the pieces you need to elevate your merchandising game. From risers and pedestals to textiles and display accessories, I help you create dimension, add interest, and build displays that encourage shoppers to stop, touch, and explore. Thoughtful props turn simple setups into selling moments—and I’ll show you exactly how to make that happen.
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