3 Signs You Need a Visual Merchandiser

Is your store struggling to attract customers, keep them engaged, or encourage them to buy more? If so, you might need a visual merchandiser. Visual merchandising is more than just making a store look pretty—it’s about creating an experience that draws people in, keeps them browsing, and ultimately boosts sales. Here are three signs that it’s time to bring in a pro:

1. New customers or foot traffic are rare.
   • Possible reasons: Unreadable or unnoticed signage, an uninviting entrance, or a messy and uninteresting window display.
   • How a visual merchandiser can help: A visual merchandiser looks at your brand as a whole and the story you want to tell. They understand the importance of quickly capturing attention and drawing customers in by sparking curiosity or interest. For your storefront, a visual merchandiser will assess whether your store is clearly identifiable, ensure the store sign is noticeable and readable, make the entrance inviting, and design the window display to showcase merchandise while giving a glimpse of what to expect inside.
     
2. Customers barely spend any time in your store.
   • Possible reasons: A disconnect between the storefront and interior, an unclear store layout, or haphazard displays.
   • How a visual merchandiser can help: Once a customer enters your store, a visual merchandiser can use consumer psychology to guide them through the space. The exterior of the store should align with the interior to create a cohesive experience. Once inside, customers should find a clear walking path with eye-catching displays that encourage them to explore the entire store rather than just glancing and leaving.
     
3. Customers rarely buy more than one item.
   • Possible reasons: Unclear product groupings, uninspiring displays and mannequins, or a lack of point-of-purchase product placement.
   • How a visual merchandiser can help: A key role of a visual merchandiser is to create a self-guided shopping experience, especially when store staff are assisting other customers. Thoughtfully arranged product groupings suggest logical pairings and encourage multiple purchases. Displays should inspire customers to see how items can be used together, making them want to buy more. Additionally, the checkout area should feature small, impulse-buy items that customers can easily grab before making their final purchase.

A well-executed visual merchandising strategy enhances the customer experience, boosts sales, and ensures that your store stands out. If you’re struggling with any of these signs or just don’t have the time, it might be time to bring in a professional to transform your space and make shopping in your store an enjoyable and engaging experience.