I live along the shores of Lake Superior, where the natural beauty inspires me daily. My husband, our young daughters, and our two crazy pups keep life full and every day is a new adventure. (Anyone raising children, you get it.)
Creativity has always been part of who I am. Whether I’m diving into home projects, experimenting with new art mediums, or crafting decor for my sister-in-law’s wedding, I love the creative process and never mind getting my hands dirty. That passion led me to a degree in graphic design and, later, an MBA in marketing.
Before starting Stephanie Wedlund Creative, I spent several years in corporate retail, digging into visual merchandising, brand storytelling, and designing experiences that leave a lasting impression. Now, I bring that same expertise to retail businesses, offering thoughtful design and strategy to help you stand out and create a customer experience that keeps people coming back for more.
i'm so glad you are here
beauty is all around us, ready to be noticed and appreciated by anyone who pauses to let it in.
I believe
Something in the creative field, possibly interior design.
If you weren’t doing this, what would you be doing?
I love feeling and the excitement around Spring and Summer!
Favorite retail season to design for?
a little about me
Chestnut Pecan Latte from Starbucks (wish they would serve it all year long!)
go-to coffee order
Flowers made out of pop cans.
What’s the most unusual design idea you’ve ever tried?
Getting outside, especially walking along Lake Superior.
What fuels you creatively?
I want the guide
Turn Don'ts into Do's: Window Display Edition
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Discover the common mistakes that make customers keep walking and what to do instead. This free guide will help you fix them fast so more customers stop and step inside to see what you have to offer.
Are your window displays working for you or against you?
Are your window displays working for you or against you?
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Your window is your storefront’s first impression and in a busy marketplace, it needs to stand out. I create thoughtful, on-brand window displays that communicate who you are, what you sell, and why someone should step inside. From compelling product arrangements to purposeful signage that supports your story, every element is designed to draw attention, spark curiosity, and turn passersby into paying customers. Whether you need something seasonal, narrative-driven, or simply eye-catching, I’ll help you create a window that works as hard as you do.
Window Display Design
Vacant Storefront Activation
- Window design for businesses with 3+ locations, including materials and setup guidance.
- Four to six curated window updates per year to keep displays fresh and engaging.
- Temporary design installations that transform empty spaces into eye-catching displays.
- Custom window design and installation for individual businesses.
- Installations for interior displays or seasonal setups that refresh your space.
- Impactful pop-up design or brand experiences that capture attention and drive engagement.
- Custom plans to set up or revamp your store for better flow and product placement.
- Evaluate your sales floor and find ways to boost customer engagement and sales.
Store Planning +
Pre-Opening Strategy
Opening a new store is exciting, but without intentional planning, it can quickly become overwhelming or inefficient. I help you set the foundation for a shop that’s not only beautiful, but functional and profitable from day one. Through strategic fixture placement, inventory mapping, and traffic flow design, I ensure your space is set up to encourage browsing, increase dwell time, and boost sales. Whether you’re starting from a blank slate or refining an existing plan, I’ll guide you through smart, sales-driven decisions that save you time, money, and second-guessing.
Visual Merchandising
Visual merchandising goes beyond good looks—it’s about creating a store environment that guides customers, showcases your products, and drives sales. I offer hands-on support and expert guidance through three core services:
Visual Merchandising Audit
Seasonal In-Store Updates
Strategy & Staff Training
You’ve got the lighting, fixtures, and store design, but if your displays still fall flat, the right props can make all the difference. I’ll assess your current visual setup, including existing props, mannequins, tables, and shelving, and recommend (or source) the pieces you need to elevate your merchandising game. From risers and pedestals to textiles and display accessories, I help you create dimension, add interest, and build displays that encourage shoppers to stop, touch, and explore. Thoughtful props turn simple setups into selling moments—and I’ll show you exactly how to make that happen.
add-on Services
Merchandising Prop Packages