Case in Point: Why Triangles Rule in Displays
Case in Point: Why Triangles Rule in Displays
Ever set up a display or store window, step back, and think something just feels off? You’ve got all the right elements. It tells a story. There’s even a clear focal point. But something is still missing.
That missing piece might just be…triangles.
WHY TRIANGLES WORK
Triangles are one of the most powerful tools in design. They give direction and movement to the eye, while also creating a sense of stability and balance. Even better? They’re versatile—you can use them in just about any kind of display.
HOW TO USE THEM
You may have heard the design rule to “display in odd numbers.” That’s true, and arranging those odd-numbered items in a triangle is an easy way to level up your styling. Triangles naturally guide the viewer’s eye to move around inside the display instead of drifting out, which keeps attention right where you want it. Try layering multiple triangles of different sizes and orientations to add depth, interest, and flow—whether you’re working on an interior display or a storefront window.
TAKEAWAY
Next time you’re setting up a display, don’t overthink it. If something doesn’t feel right, just look to see if you have created a triangle in your display. If your eye can trace that shape, you’re on the right track.
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