From storefront presentation and window displays to visual merchandising, installations, retail space planning, and creative direction, I help retailers create spaces that attract attention, build connection, and make the brand experience more memorable.
Designing spaces worth experiencing.
How your space looks, feels, and works shapes how customers experience your brand.
Create a storefront that gets noticed
Window Displays & Storefront Presentation
Sometimes a space needs more than a display. It needs something people experience. I design installations and creative experiences that bring energy to a space, create a focal point, and give people a reason to stop, interact, and remember it.
Your store should feel like an extension of your brand while also making it easy and enjoyable to shop.
Your storefront is your first opportunity to catch someone’s attention and invite them in. I create window displays and storefront presentations that reflect your brand, spark curiosity, and give customers a reason to look twice.
Perfect for you if:
STRENGTHEN THE BRAND EXPERIENCE
Visual Merchandising & Retail Space Design
Perfect for you if:
DESIGN EXPERIENCES PEOPLE REMEMBER
Installations & Creative Experiences
Perfect for you if:
BRING CREATIVE EXPERTISE TO YOUR TEAM
Creative Direction & Ongoing Support
For businesses that need experienced creative support beyond a single project, I can step in as an extension of your team.
Perfect for you if:
Ways I can help:
• Seasonal Window Display Programs
• Signature Window Displays
• Multi-Location Window Display Strategy
• Storefront Presentation Assessment
& Advisement
• Window Graphics & Signage
• Seasonal Window Display Programs
• Signature Window Displays
• Multi-Location Window Display Strategy
• Storefront Presentation Assessment & Advisement
• Window Graphics & Signage
• Windows need to do more to attract attention and draw customers in
• A major launch, opening, or event calls for a statement-making display
• A growing brand needs consistency across window displays and locations
• A storefront needs stronger presentation, visibility, or on-brand signage
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• An event or launch needs a memorable visual experience
• An empty or underused space needs a reason for people to stop and engage
• A seasonal moment calls for more than a traditional display
• A project needs a custom visual element that brings the concept to life
Ways I can help:
• Installations
• Event & Seasonal Experiences
• Photo Moments
• Pop-Ups & Activations
• Custom Displays & Builds
03.
Ways I can help:
• Customer Experience Assessment
• Retail Space Design & Setup
• New Store Setup
• Seasonal Store Refreshes
• The customer experience needs to be evaluated from storefront to checkout
• An existing space isn't working as well as it could and needs a fresh perspective
• A new store needs thoughtful planning and setup before opening focused on the customer experience.
• A seasonal transition calls for a more intentional update to the entire space
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Ways I can help:
• Fractional Visual Merchandising & Creative Direction
• Seasonal Creative Planning
• Visual Merchandising Standards & Systems
• Team Training & Workshops
• Ongoing Creative Support
• Fractional Visual Merchandising
& Creative Direction
• Seasonal Creative Planning
• Visual Merchandising Standards
& Systems
• Team Training & Workshops
• Ongoing Creative Support
• Experienced creative support is needed without adding a full-time position
• A growing brand needs stronger visual consistency across locations
• Your team needs clearer visual merchandising standards, systems, or training
• Seasonal planning and creative direction need more dedicated attention
Services & Solutions
Window Displays
Visual merchandising is more than how your store looks, it’s how it works. I refresh in-store displays to highlight key products, support your promotions, and guide customers through your space. The result is a store that feels current, intentional, and designed to drive sales.
I walk through your store to assess what’s working and what’s not. You’ll receive clear, actionable feedback on layout, product placement, signage, lighting, and more, so your space can start working harder right away.
Self-Assessment Tool: coming soon!
I’ll help you build a custom merchandising strategy tailored to your store, your brand, and your customer. This can include tools, layouts, display guidelines, and even team training so your staff understands how to maintain and adapt the strategy daily.
Your window is your storefront’s first impression, and in a busy marketplace, it needs to stand out. I design thoughtful, on-brand displays that clearly communicate what you sell and why it matters, using every detail to draw attention, spark curiosity, and bring customers through the door. Whether seasonal, story-driven, or simply eye-catching, your window becomes a powerful tool to increase foot traffic and drive sales.
Visual Merchandising
Visual merchandising is more than how your store looks, it’s how it works. I refresh in-store displays to highlight key products, support your promotions, and guide customers through your space. The result is a store that feels current, intentional, and designed to drive sales.
Creative direction
This is where ideas turn into something you can actually see and feel. I work alongside brands to bring their vision to life, guiding the creative from big-picture thinking down to the smallest details.
Store Assessments & Recommendations
I walk through your store to assess what’s working and what’s not. You’ll receive clear, actionable feedback on layout, product placement, signage, lighting, and more, so your space can start working harder right away.
Self-Assessment Tool:
coming soon!
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Start with a conversation.
How we'll work together
Not sure what you need? That's ok.
Maybe you're opening a store, your current space isn't working the way you'd hoped, your windows need a refresh, or you need ongoing creative support.
We'll start with what you're trying to accomplish, and I'll help determine the right approach.
You don't have to come to me with a perfectly defined project.
Tell me about your business, your space, what you're trying to accomplish, your timeline, and your budget.
Create the plan.
I'll recommend the right approach and put together a proposal outlining the scope, investment, and timeline.
Bring it to life.
Once we're aligned, the creative work and the fun begins.
why choose
+ Strategic Design
+ Brand-Driven Innovation
+ Transparent Communication
+ supporting community growth
+ supporting community growth
Stephanie wedlund creative
Creative, innovative ideas that bring your brand’s voice, values, and personality to life.
Creating more than just a pretty design. Every detail is built to support your goals and move your business forward.
No guesswork here. You’ll always know what’s happening, when, and why. We’re in it together, every step of the way.
Supporting local businesses with design and strategy that fuel growth and keep you going strong for years to come.
Turn Don'ts into Do's: Window Display Edition
Get your free guide.
Discover the common mistakes that make customers keep walking and what to do instead. This free guide will help you fix them fast so more customers stop and step inside to see what you have to offer.
Are your window displays working for you or against you?
Are your window displays working for you or against you?
I WANT THE GUIDE
Check your email in the next 24 hours to receive your guide!
Yay! It is on its way.
Inbox friendship: activated.
Can’t wait to share ideas, tips, and good vibes with you!
The top 3 priorities for creating a better customer experience
Practical ideas you can act on now
A clear understanding of where to focus your time, energy, and money
Walk away with:
Ready to get started or want to learn more?
see how it works
Q4 is coming. Is your business ready to make the most of every customer who walks through the door? Now is the time to take a closer look.
all set! I can't wait to share more and learn about your business.
Watch for an email from Stephanie Wedlund Creative in the next 24-48 hours with more information about the audit hour.
